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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Viessmann 4198 h0 scale-Eyehook bending pliers (c5) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.N Gauge Meitetsu Series 3880

Schuco sh0069 bmw 850i cabrio bluee 1 18 modellino die cast modelSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. CHASE ELLIOTT 2015 DARLINGTON MILLION DOLLAR BILL NAPA RETRO 1 24 ACTIONAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.QSP Diorama 1 12 1 18 Peugeot Talbot Sport Rally Team Service That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019


Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.RARE DAYTONA Kyle Busch 1 24 AUTOGRAPHED Raced Win 2008 Coke Zero 400 As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Fury Of The Norsemen Microhistory 4 + Trailblazer Microgame 20 - Metagaming Lot

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.N Scale Spectrum 86057 Union Pacific Dash8-40CW Powered diesel Locomotive C8732

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.1999 Dale Earnhardt GM Goodwrench Service Plus Wrangler Jeans CW  1 24 A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Corvette Chevrolet 1997 98 Congreenible Closed vitesse 1 43

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Seafarers of Catan Expansion Original Mayfair Wooden Version MINT Sealed FreeShpMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Ford Escort Ii Rs 1800 Rally 1975 Minichamps 400758400 1 43 Model Diecast

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Mcdonalds Marvel Avengers Endgame Happy Meal Display NEW POP Kit Still In Box

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Osprey Wargames The Campaign of Naseby 1645 by Stuart Asquith & Peter GilderThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Mini Moto Land Rover Discovery 12v White (2.4ghz RC)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder H&C Vae Victis w Abbeville 1940 Mag EX. It can take a lot of time each day to get fully prepared and make connections.

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By U.S.C. OPOLY Board Game 1989 Sealed on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Tank francais batignolles Chatillon (1 72) resinWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Toleman A.Senna 1984 Minichamps 1 43 540431503 ModelConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Brand NEW Factory Sealed Terraforming Mars Board Game - NEW SEALED - Free Shipwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Kingdom Death High Enforcer Female First Run Collectors Edition Complete Set

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.65535 kara carry train thanner, 1 3 2 mominiatur

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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